Kroger Rolls Out Verified Savings Program With Produce Discounts for SNAP, WIC Shoppers

Kroger has launched a new discount program aimed at making fresh food and grocery delivery more affordable for customers who rely on government assistance like SNAP, WIC and Medicaid. The new Verification Savings Program offers eligible shoppers 20% off fruits and vegetables, as well as reduced pricing on Boost, Kroger’s paid membership program.

Kroger has launched a new discount program aimed at making fresh food and grocery delivery more affordable for customers who rely on government assistance like SNAP, WIC and Medicaid. The new Verification Savings Program offers eligible shoppers 20% off fruits and vegetables, as well as reduced pricing on Boost, Kroger’s paid membership program.

Under the program, customers verify their eligibility online through SheerID, a thirdparty identity verification company commonly chosen by retailers to confirm participation in assistance programs. Once approved, discounts are received automatically through their Kroger Digital account. Verification lasts for five months, after which shoppers must reverify to stay enrolled.

The 20% discount applies to all fruit and vegetable purchases at participating locations and runs through Jan. 31, 2026. The offer is limited to one redemption per household per day and requires a Kroger Shopper’s Card. “Making fresh food more affordable and equipping more customers with free grocery delivery is an incredible step in expanding food access,” commented VP of Fresh Merchandising Carlo Baldan. “With the launch of the Verified Savings program, we are thrilled to make fruits and vegetables more affordable and eliminate one more barrier to food security in our mission to end hunger.”
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Alongside shopper savings, Verified Savings enrollees can sign up for Boost membership at half price. Discounted options include Boost Essential for $34.50 per year or $4.50 per month, and the full Boost plan for $49.50 per year or $6.50 per month. Customers who already have a Boost membership can apply the reduced rate at renewal or when extending their plan.

Boost memberships include unlimited free delivery on orders of $35 or more, subject to availability, as well as double fuel points on qualifying purchases. Annual Boost members can also choose a streaming subscription with ads from Disney+, Hulu, or ESPN+, along with access to member-only offers throughout the year.

With the rollout of Verified Savings, Kroger joins a growing number of retailers experimenting with targeted pricing and membership incentives tied to income. This past November, Market 32 and Price Chopper announced price cuts for high-demand staples like eggs and pasta in an attempt to mitigate budget struggles. Others are beginning to accept benefits cards for food and health purchases at the checkout counter, with Californiabased Vallarta Supermarkets launching its first-ever benefits integration effort in December 2025.

Read the entire Current with Kroger for Period 12, 2025