Capabilities  &  Insights

Your Strategic Partner from Headquarters
to Shelf

Bringing best-in-class category management, shopper insights and more from dedicated Kroger team members

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Promotional poster for CMA SIMA Conference 2026 featuring Elizabeth Beilman and Mark Bosse, with event dates February 15-18 at Caesars Palace, Las Vegas.
1
retailer we partner with in kroger
300+
Collective years of industry experience
1
Single point of contact for client insights
25+
ALL insights members certified in 84.51 Stratum
Full Service

Comprehensive Insights, Analytics & Strategy

We work with clients & brands of all sizes, from those new to Kroger or those needing specialized support by Kroger experts
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Dedicated Support
Teams are aligned by Kroger department, leveraging expertise and strong partner relationships
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Focused Insights
All clients have a dedicated, single point of contact supporting insights across the Kroger Co Family of Stores such as Harris Teeter, King Soopers, Roundy's, etc.
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Strategic Leadership
Experience supporting Kroger strategic initiatives including Kompass, Project Blueprint and Category hierarchy changes
Connection

Understanding Kroger and Your Customers

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Reporting & Analytics Support
Scorecards, supply chain & new item tracking, retail pricing and promo analysis
Close-up of fresh yellow lemons with blurred background of other citrus fruits and overlaid Category Management Association and Shopper Insights Management Association logos.
Space Planning & Optimization
Space to sales, Kompass recaps, POG proposals, distribution opportunity mapping
Grocery store produce display with avocados on sale 2 for $5 and limes priced at $4.99, surrounded by other fruits and vegetables in a well-lit aisle.
Rest of Market Data
Market share reporting & Circana data for divisions and competitive markets
Logos of Blue Yonder, Kantar, 84.51° Stratum, Ingenious, Circana, GoSpotCheck, Power BI, and Pensa over a blurred background of a person standing by a wooden counter and a table with documents.
Thought Leadership
Experience supporting Kroger's strategic initiatives with strong relationships
Five people standing and smiling in front of banners for Organic Produce Summit, braga Fresh, and Earthbound Farm Organic baby spinach.
A Kroger Empire scorecard chart showing weekly units sold with bar graphs for current year and last year, and line graphs for average retail price this year and last year from 2024 to 2025.
Shelf stocked with various packaged cookies and snack bars arranged in rows, including brands such as Famous Amos, Chips Ahoy, Keebler, and others.
Market share report table showing ground beef sales data including total market sales, percent change vs year ago, and share of category for brands Circcana, Kroger, Empire, and ROM Food.
Promotional banner for CMA|SIMA Elevate 2026 conference featuring Elizabeth Beilman and Mark Bosse, with event dates February 15-18 at Caesars Palace, Las Vegas.
tools

Comprehensive Insights

We are experts in and invest in the tools you need to run your business, understand category opportunities and leapfrog your competition
84.51°
Circana
Kantar Category IQ
Blue Yonder

84.51°

All members of our Insights team have completed Stratum certification training

Stratum Shopper Profiles
Category & Brand Loyalty
Vendor Portal with inventory and supply chain reporting
Kroger Precision Media Insights
Brand X KPI tree showing $5,868,916 sales with 7.14% increase, 707,353 households with 9.71% increase, $8.30 sales per household with 2.34% decrease, 2.30% household penetration with 10.81% increase, 30.73M total store households with 1.00% decrease, 1.43 trips per household with 1.13% increase, 2,292 stores selling with 1.12% decrease, and 1.87 units per trip with 0.94% increase.

Circana

Market Share & Total Market trends from Circana Syndicated model along with client data

Access to All Edible Categories
Kroger Corp & Divisions, including Harris Teeter
Albertsons Corp & Divisions
Total US Food & Total US-MULO
Grocery store aisle shelves stocked with various fruit snack brands including Gushers, Mott's, Welch's, Sun-Maid raisins, and Fruit by the Foot.

Kantar Category IQ

Better understanding for Category trends and growth projections

Retailer Insights to support Project Blueprint
Kompass decks
Business Reviews
Kroger Top-to-Top Meetings
Table showing percent of US Kroger shoppers who also shop at top retailers outside and within channel, including Amazon.com, Walmart/WMSC, Target, Dollar Tree, The Home Depot, Walmart Neighborhood Market, Aldi, and Albertsons.

Blue Yonder

Navigating space planning and shelf execution through their advanced platform

Space management services
Facilitating planogram proposal creation
POG images from The Vision Group (SMSB)
Supermarket shelves stocked with a variety of packaged cookies and snack bars arranged in multiple horizontal rows, featuring brands like Famous Amos, Chips Ahoy, Keebler, and others.
Circana

Circana

Market Share & Total Market trends from Circana Syndicated model

Access to All Edible Categories
Kroger Corp & Divisions
Albertsons Corp & Divisions
Total US Food & Total US-MULO
Market share report showing total sales and percentage changes for Ground Beef across companies including Kroger with detailed sales data and percentage changes.
Kantar Category IQ

Kantar Category IQ

Better understanding for Category trends and growth projections

Retailer Insights to support 3CM
Kompass decks
Business Reviews
Kroger Top-to-Top Meetings
Display case of fresh raw meat cuts including pork chops and ribeye steaks with yellow sale price tags.
Blue Yonder

Blue Yonder

Navigating rapidly changing planning and execution through their advanced supply chain platform

Space management services
Facilitating planogram proposal creation
POG images from The Vision Group (SMSB)
Supermarket shelves stocked with various cookie and snack packages in colorful wrappers.
84.51°

84.51°

All members of our Insights team have completed the Stratum certification training

Stratum Shopper Profiles
Category Loyalty
Brand Loyalty
Kroger Precision Media Insights
KPI tree chart for Brand X showing sales of $5,868,916 with 7.14% increase, 707,353 households with 9.71% increase, and sales per household at $8.30 with 2.34% decrease, plus related metrics for household penetration, total store households, trips per household, stores selling, and units per trip.
Exterior front view of Harris Teeter grocery store with stone facade, large windows, columns, and flower displays outside.

6M+

Units stocked in '24

1M+

Voids/OOS filled in '24

97%+

Alert Closure Rate
Partnership

Experience the Empire Partnership Difference

Let’s discuss how our headquarters presence and dedicated teams can accelerate your Kroger business. From day-to-day customer services to strategic category leadership, Empire is your complete Kroger solution.

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Category Insights

What Sets Us Apart?

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Certified Insights Team  

Member of Category Management and Shopper Insights Management Associations

Stylized white brain icon with circuit-like lines on a purple gradient background.
Continuous Learning Mindset

Ongoing training around 84.51/Stratum/Kroger Precision Marketing, Circana and Kantar tools

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Organizational Leaders

Conference presenters & panelists as well as leadership roles for national organizations

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Targeted Expertise

All team members are dedicated and specialized by Kroger Department  

Collaboration

Your Insights
Partnership Journey

Our approach is customized based on your needs and size, growing from execution to strategic partnership.  

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1
Onboarding
Category audit & opportunity identification
2
Strategy
Custom analytics framework development
3
Implementation
Dashboard creation, ongoing insights delivery
4
Optimization
Continuous performance monitoring & refinement
Testimonials

Hear It From Them

“Empire’s deep Kroger relationships and flawless execution have been instrumental in our growth. They’re not just a broker - they’re a true strategic partner who understands how to win at Kroger”
Senior Category Manager
Leading CPG Brand
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“I love the new dashboard - thanks for all the great work on this! It's very easy to use and I love the different data points and visuals that serve both the sales and marketing teams."
Senior Customer Marketing Manager
Leading Sauces Brand
A condimets display in a grocery store
"You have exhibited your cross-functional commitment and individual expertise across Sales, Marketing, Operations & Insights. We were led by our Empire partners who played value-added roles to get this over the finish line"
Advisor & Board Member
Produce Brand
A produce display at agrocery store
"You continue to be a major driver of our growth and a shining example of what great partnership and execution look like. Your impact is felt across the business, and we’re so grateful for the excellence you bring every day"
Senior Account Manager
Leading Snack Brand
A bakery end cap display at a grocey store
technology

See How Our Technology Drives Impact In-Store

Explore Technology Solutions
INGENIOUS System
Our proprietary alert system identifies and resolves out-of-stocks before they impact sales, with 97%+ actionable alert closure rate
Image Recognition
4K handheld devices with AI-powered shelf monitoring ensure perfect execution and real-time visibility
GoSpotCheck
Delivers customized client tasks for our reps to execute each day in store.  Advanced logic creates more time executing shelf & display, while providing metrics to highlight total revenue impact
Power BI Analytics
Custom dashboards delivering insights that drive strategic decisions and up to the minute performance tracking
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Ready to Grow Your Business at Kroger?
Deep expertise across all Kroger departments with specialized teams for each category
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Capabilities
Technology
About
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