Capabilities > Sales & Customer Service

Data-Driven Insights For Product Growth

Leverage 45+ years of Kroger expertise & advanced analytics to unlock opportunities and optimize performance for your brand, from new item tracking to loyalty program activation.

Grocery store shelves stocked with various packaged nuts, snacks, and dried fruits including pistachios, cashews, and flavored chips.

1M+

Voids/Out of Stocks
filled in '2024

2,500+

Stores Covered Monthly

45+

Years as a preferred vendor of Kroger

25th

Floor, our office within Kroger Headquarters

Full-Service

Delivering Actionable Insights to Grow Your Sales

We provide comprehensive sales intelligence, strategy and service
to drive brand success.

Category Management

Strategic category review, KOMPASS decks, Project Blueprint participation, and growth strategies through promos, Best Customer Communications, Kroger Precision Marketing, digital coupons, etc.

Advanced Service

Pricing and PO management, trade spend tracking, deductions and post audits as well as vendor item portal management.

Space Optimization

Planogram development, shelf productivity analysis, and assortment optimization.

Innovation

Industry-Leading Technology Stack

Exclusive access to, and insights from, Kroger’s most powerful data platforms to understand and act on opportunities at shelf, online or across divisions.

Explore Technology Solutions

The word 'Ingenious' in bold blue text on a white background.

Executing

Sales & Customer Service That Drives Results

We are Kroger experts that have the relationships, technology, analytics and strategic recommendations to help your brand win.

Performance Tracking

Our exclusive algorithm identifies and prioritizes out-of-stocks before they impact sales, achieving a 97%+ actionable alert closure rate.

Weekly performance dashboards, including new items

Division & store-level reporting

Competitive benchmarking

Modality trend analysis

Screenshot of a mission builder interface showing task types like multiple choice, count, picture, signature, and section for store execution audit.

Strategic Planning

We work with clients of all sizes, from those new to Kroger or brands that need specialized support by Kroger experts.

Identifying opportunities through contracts, pricing, trade spend, KPM, etc

Advancing your priorities to drive ROI, repeat visits and loyalty

Top-to-Top meetings, Category and Merchandising Meetings, etc.

Group of adults seated at tables in a conference room attending a meeting or seminar.

Shopper Intelligence

Our insights team understands customer activity in-store & online, across departments and behavior over time.

Modality (In-Store, Pickup, Delivery) Reporting

Post Promotional Analysis

Loyalty Analysis

Total US Food & Total US MULO+

Woman shopping in a grocery store aisle surrounded by logos of technology companies including BlueYonder, Kantar, 84.51° STRATUM, Ingenious, Circana, GoSpotCheck, Power BI, and Pensa.

Execution Excellence

Empire's retail team doesn’t just stock shelves - they’re true partners who understand your business.

POG and Tag compliance

In-Stock and solving OOS/Voids

Promo planning and execution

Build, Reset and Display audits

Supermarket display of fresh vegetables and produce under signs reading From Farm to Plate.

Performance Tracking

Our exclusive algorithm identifies and prioritizes out-of-stocks before they impact sales, achieving a 99%+ actionable alert closure rate.

Weekly performance dashboards

Division & store-level reporting

Competitive benchmarking

Modality trend analysis

Strategic Planning

We work with clients of all sizes, from those new to Kroger or those that need specialized support by Kroger experts

Identifying growth opportunities

Advancing your priorities

Top-to-Top meetings

Shopper Intelligence

Modality (In-Store, Pickup, Delivery) Reporting

Post Promotional Analysis

Loyalty Analysis

Total US Food & Total US-MULO

Execution Excellence

POG and Tag compliance

In-Stock and solving OOS/Voids

Restocking

Build, Reset and Display audits

Two men smiling and standing in front of bread shelves in a grocery store, one holding a phone and the other wearing glasses.

25+

Members certified in 84.51 Stratum

8M+

Retail photos taken in '24

97%+

Alert Closure Rate

Your Success

The Empire Difference

We ensure products are consistently fresh, fully stocked, and beautifully presented, making each department a great experience for Kroger associates and customers.

We train and support store teams in essential operations - from perfectly fried chicken and expertly iced cakes to freshly baked bread, eye-catching cheese trays, desserts, and ready-to-eat meals that drive sales and delight shoppers.

Our low turnover means we have consistent, knowledgeable retail specialists who build relationships with store managers and help drive incremental sales.

Value prop

Your Sales Partnership Journey

Our approach evolves with your needs, growing from execution to strategic partnership.

Onboarding

Determining where, how and why you can win with Kroger

Foundation

Getting you connected with the right Kroger teams, growing your background knowledge on the enterprise and key influencers

Growth

Expand distribution, increase velocity and drive innovation

Collaboration

Strategic planning, category leadership, joint initiatives, continuous sales monitoring and market refinement

Testimonials

Hear It From Them

“Empire’s deep Kroger relationships and flawless execution have been instrumental in our growth. They’re not just a broker - they’re a true strategic partner who understands how to win at Kroger”

Senior Category Manager

Leading CPG Brand

A dried pasta display at a grocery store

“I love the new dashboard - thanks for all the great work on this! It's very easy to use and I love the different data points and visuals that serve both the sales and marketing teams."

Senior Customer Marketing Manager

Leading Sauces Brand

"You have exhibited your cross-functional commitment and individual expertise across Sales, Marketing, Operations & Insights. We were led by our Empire partners who played value-added roles to get this over the finish line"

Advisor & Board Member

Produce Brand

"You continue to be a major driver of our growth and a shining example of what great partnership and execution look like. Your impact is felt across the business, and we’re so grateful for the excellence you bring every day"

Senior Account Manager

Leading Snack Brand

A bakery end cap display at a grocey store

technology

See How Our Technology Drives Annual Impact

Explore Technology Solutions

INGENIOUS System

Our proprietary alert system identifies and resolves out-of-stocks before they impact sales, with 97%+ actionable alert closure rate

Image Recognition

4K handheld devices with AI-powered shelf monitoring ensure perfect execution and real-time visibility

Go Spot Check

Delivers customized client tasks for our reps to execute each day in store. Advanced logic creates more time executing shelf & display, while providing metrics to highlight total revenue impact

Power BI Analytics

Custom dashboards providing real time performance tracking while delivering best in class ROI for our clients