technology

Innovation & Investment Driving Results

Using cutting-edge apps and proprietary algorithms to execute with excellence at 2,500+ Kroger stores nationwide.

Abstract geometric design with four light purple triangular shapes forming an X pattern with black triangular cutouts.

6M+

Units stocked in '24

8M+

Retail Photos taken in '24

1M+

Voids/out of stocks filled in '24

Data-driven

Advanced technology driving real‑time insights

Purpose-driven

Handheld devices with image recognition for real‑time shelf analysis. Less time on device = more time executing

AI‑automated

Enabling capabilities to suggest tasks, auto‑prioritize routes, send new item alerts and surface root causes for reps

Integration

Tech tied to Kroger, 84.51° and in‑store systems to show balance on hand and make an immediate impact on shelf

Proprietary Prognostic Platform

Ingenious predicts velocity risks and optimizes corrective actions

solutions

Advanced Tools

From shelf to pantry, we have insights on products and their customers as well as what's happening across the rest of the market.

GoSpotCheck

Ingenious

Power BI Analytics

GoSpotCheck

Real-time Store Intelligence

Our partnership with GoSpotCheck enables our reps to verify execution at scale, capture shelf data, resolve issues quickly and ensure accurate pricing and promotion.

Woman in denim jacket selects a bottle from a liquor store shelf with an app interface overlay showing a task to photograph the endcap and enter a sale price.

Woman wearing glasses and a denim jacket inspecting a store shelf with an overlaid mobile task interface for taking a photo and adding a sales price.

Verified Execution at Scale

Instant photo reporting confirms product availability, display execution, and shelf placement

Category Insights

In-depth market trends & competitive analysis

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Issue Resolution

Automated alerts trigger immediate action when compliance or OOS issues are found

Pricing & Promo Accuracy

Validate in-store pricing and promotions to protect investments, optimize spend & compliance

Verified Execution at Scale

Instant photo reporting confirms product availability, display execution, and shelf placement

Category Insights

In-depth market trends & competitive analysis

Issue Resolution

Automated alerts trigger immediate action when compliance or OOS issues are found

Pricing & Promo Accuracy

Validate in-store pricing and promotions to protect investments, optimize spend & compliance

InGenious

Intelligent Void & Phantom Detection

Our exclusive algorithm identifies and prioritizes out-of-stocks, voids and phantoms before they impact sales, achieving a high alert closure rate.

Person holding a smartphone displaying a store report app named Ingenious in a grocery store aisle.

Person in a store aisle using a smartphone displaying an Ingenious app with store details and a download report button.

Reporting & Alerts

Balance on hand, weekly sales opportunity and continued alerts

Understanding

Voids, phantoms and out of stocks

Efficiency

Higher frequency insights without increased cost through mobile

Transparency

Detailed, unbiased reports show brand impact

Reporting & Insights

Balance on hand, weekly sales opportunity and continued alerts

Space Planning & Optimization

Voids, phantoms and out of stocks

Efficiency

Higher frequency insights without increased cost through mobile

Transparency

Detailed, unbiased reports show brand impact

Power BI Analytics

Retail Reporting & ROI

Our business intelligence team builds custom Power BI solutions that give you clear visibility into performance and ROI across Kroger departments.

Dashboard screen of GoSpotCheck app showing scorecard options and category metrics overlay on background of person stocking store shelves.

KPI Measurement

Post-promotional, supply chain, new item tracking and retail pricing analyses

Space Planning & Optimization

Space to sales analysis, Kompass recap, POG proposals and distribution opportunity reporing

Rest of Market Data

Market share reporting, Circana data on Total US and all Kroger divisions and competitive markets with data on 300+ categories

Shopper Insights

Circana and Stratum shopper panels/profiles, category & brand loyalty, promo behavior and thought leadership

Reporting & Insights

Post-promotional, supply chain, new item tracking and retail pricing analyses

Space Planning & Optimization

Space to sales analysis, Kompass recap, POG proposals and distribution opportunity reporing

Rest of Market Data

Market share reporting, Circana data on Total US and all Kroger divisions and competitive markets with data on 300+ categories

Shopper Insights

Circana and Stratum shopper panels/profiles, category & brand loyalty, promo behavior and thought leadership

hands-on

Retail Rep Store Execution

Empire isn’t just another broker. We’re embedded within Kroger’s ecosystem, giving your brand unprecedented access and influence.

Only broker with offices inside Kroger headquarters

Associates in every Kroger division

Lowest turnover in the industry

Direct relationships at every level

Four men posing inside a store next to a refrigerated meat display case with packaged grocery items.

4M+

Cases stocked in '24

2,500+

Stores covered monthly

85%+

of our Reps are full-time

Nationwide

Retail Division Execution

Purpose-driven

Dedicated to Kroger by Center Store/Grocery, Deli/Bakery, Meat/Seafood/Produce departments in each store

A map marker icon with a checkmark in a purple box

On-Premise

At any given time, we may have 3 retail reps present in a store

A person icon with a lock inside of a purple box

Tenured

Reps average 5+ years with an industry-low turnover rate

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Invested

Over 85% of our retail reps are full-time employees

Testimonials

Hear It From Them

“Empire’s deep Kroger relationships and flawless execution have been instrumental in our growth. They’re not just a broker - they’re a true strategic partner who understands how to win at Kroger”

Senior Category Manager

Leading CPG Brand

A dried pasta display at a grocery store

“I love the new dashboard - thanks for all the great work on this! It's very easy to use and I love the different data points and visuals that serve both the sales and marketing teams."

Senior Customer Marketing Manager

Leading Sauces Brand

"You have exhibited your cross-functional commitment and individual expertise across Sales, Marketing, Operations & Insights. We were led by our Empire partners who played value-added roles to get this over the finish line"

Advisor & Board Member

Produce Brand

"You continue to be a major driver of our growth and a shining example of what great partnership and execution look like. Your impact is felt across the business, and we’re so grateful for the excellence you bring every day"

Senior Account Manager

Leading Snack Brand